A MéliuzBrazilian cashback company, announced on Thursday (03/06) the allocation of 10% of its cash in Bitcoin, adding an investment of US $ 4.1 million. With this, the company becomes the first company listed on the Brazil Stock Exchange to make a significant movement in this market.

The purchase involved 45.72 bitcoins, purchased at an average price of $ 90,296 per unit. To ensure the management of this new asset, the company has created a Bitcoin Strategic Committee, which will define guidelines for future allocations. It is expected that an initial study on the impact of the initiative will be released on the market in the next 45 to 60 days.

Microstrategy -inspired strategy

Méliuz’s inspiration came from an international success case. Since 2020, the American Microstrategy software company invests part of its Bitcoin cashier, achieving significant growth. Under Michael Saylor’s lead, the company saw its market value jump from $ 500 million to $ 77 billion and accumulated approximately 499,000 bitcoins, valued at $ 45 billion.

Long -term vision

Israel Salmen, Méliuz’s chairman and largest shareholder, explained that the decision to invest in Bitcoin was based on the idea that it represents a “smarter alternative” to apply the company’s resources. According to him, the goal is to keep the assets for long term, without immediate sales plans.

Méliuz already had experience with the crypto market before purchase, using Liqi technology to operate in this segment. Now, with this direct investment, the company reinforces its position as a pioneer among Brazilian companies listed on the Scholarship.

Search for appreciation

The decision also happens at a delicate time for Méliuz at B3. In 2021, the company’s shares were on the rise, moving about R $ 250 million per day and reaching a market value of R $ 6 billion. Currently, the company is valued at approximately R $ 270 million, with a daily liquidity of only R $ 4 million.

In a letter to shareholders, Salmen acknowledged the difficulties, but has shown confidence that Bitcoin’s strategy can revitalize investors’ interest and reposition the company in the market.

Growth of the crypto sector in Brazil

The cryptocurrency market has attracted more and more Brazilian companies. By 2021, the free market bought $ 7.8 million in Bitcoin to compose its treasury and began to accept payments with cryptocurrencies in real estate transactions.

Banco do Brasil has also been betting on the sector. In December 2024, it became one of the leading institutional investors in Blackrock’s Bitcoin ETF, with a contribution of $ 1.59 million.

BTG Pactual, in turn, launched the Mynt platform for negotiating digital assets and stood out as one of the few banks in the world to operate its own bitcoin mining.

Data from the IRS indicate that more than 25,000 companies in Brazil already negotiate Bitcoin and other cryptocurrencies, reinforcing the trend of adopting digital assets in the country.